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Must-Have Halloween Merchandise

Spooky kooky Halloween merchandise has arrived just in time for my favorite season! Check out the list below for the top Halloween finds around LEGOLAND Florida:

LEGO® Sets

Two awesome sets are available to build and display among your Halloween décor: Halloween Haunt and BrickHeadz Halloween Witch are sure to satisfy your building fix.


Build your very own Halloween themed minifigure to keep or trade! Choose from four different types.

Halloween Treat Bags & Keylights

Stock up on trick-or-treat supplies with bricktastic treat bags adorned with skeleton and pumpkin minifigure heads and mummy, ghost, vampire, zombie, and skeleton keylights to illuminate your pathway to candy.


Two Halloween themed kids’ t-shirts are available. There’s a black t-shirt with adorable Halloween minifigures from series 14 and a gray t-shirt with a playful phrase “Are you my mummy?”


Halloween costume decisions have gotten a whole lot easier with our costume shop. Stop by Be-A-Minifigure Costume Shop and transform into the most bricktastic minifigure on the block! Both youth and adult costumes are available. These costumes are sure to get all the candy this year!

Products are available at The Big Shop, Be-A-Minifigure Costume Shop or Minifigure Market. You can also order over the phone at 863-318-5454. Happy Halloween Brick Fans!

Be a VIP for a day KIDZ BOP style!

Do you love KIDZ BOP? Want to get up and close and personal with the KIDZ BOP Kids during KIDZ BOP Weekend here at LEGOLAND® Florida Resort?  Here’s your chance!  We’re offering one lucky winner tickets to the park to attend the KIDZ BOP concerts plus receive a Red Brick VIP Experience for the day!

KIDZ BOP Weekend

November 10-12 @ LEGOLAND Florida Resort

Prize Package includes:

  • 4 tickets to LEGOLAND Florida park for November 10, 11 or 12
  • *Red Brick VIP Experience for the day
  • Priority seating at the 11:45am KIDZ BOP concert on the day selected
  • Priority access to the KIDZ BOP Meet & Greet Experience

*Red Brick VIP Package includes:

  • Personal VIP Host to escort you and your family for up to 4 hours sharing interesting Park and LEGO® model facts
  • Priority access to rides and attractions
  • Reserved seating at shows
  • Exclusive tour of the model shop
  • Single day admission ticket
  • Minifigure for trade
  • 10% retail discount
  • VIP souvenir lanyard

Click here now for your chance to win!

For more information about KIDZ BOP Weekend, visit our event page.  If you would like to learn more about our VIP Packages that are available on a daily basis as well as for special events, please click here.


Full terms and conditions of this contest:

The Merlin Entertainments Group Florida, LLC (“Merlin” and/or “Sponsor) KIDZ BOP VIP Sweepstakes is open to those legal residents of the U.S. residing in the 48 contiguous states (excluding Rhode Island), Alaska, Hawaii, and the District of Columbia who are 18 years or older or accompanied by an adult. Individuals who are or were employees of Sponsor or its affiliates, manufacturers, sales representatives, subsidiaries or parent companies, advertising/sales promotion agencies, or judging organizations since February 1, 2016 and the immediate families of each are not eligible. Void where prohibited. Entry materials become the property of Sponsor and will not be acknowledged or returned.
The Contest will begin at 9 am EST on October, 19 2018 and all entries must be received by 5pm EST on October 31, 2018. The following rules apply to each submission:
• If your parent is not currently a member of Facebook, work with them to sign up for a free Facebook account.
• Fill out an entry form at

Upon entry, each entrant (on behalf of him/herself and his/her child/children) releases Sponsor from all liability arising from his/her entry in the Contest and use of the prizes, and agrees to sign any additional documentation which Sponsor may reasonably request addressing this or any other Contest rules. Sponsor reserves the right to request from any entrant additional documentation it reasonably believes is necessary to validate any entry or award any prize.
Sponsor will not be responsible for incomplete, lost, late, post-due, misdirected, copied, transferred, illegible entries or for failure to receive entries due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor. In the event of a dispute, all online entries will be deemed to have been submitted by the owner of the email account from which they were sent. For these purposes, an email account holder shall mean the natural person assigned to such email account by the Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with such email account. You acknowledge that in posting your photo it will be freely accessible to the public and you grant Sponsor the right to so display. Any questions regarding the number of entries submitted or the owner of an email account shall be determined by Sponsor in its sole discretion, and Sponsor reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Contest.

Prizes and Odds
One (1) Grand Prize winner will be selected from among all eligible entries received during the Sweepstakes Period. The Grand Prize Winner shall receive four (4) 1-day Theme Park tickets and a Red Brick VIP Experience for 1 day during KIDZ BOP Weekend 2018 (November 10-12). Odds of winning depend on the number of eligible entries received. Contest may be presented in multiple presentations and in other media, and the odds of winning may depend on the number of eligible participants who enter the Contest through such multiple presentations.
Sponsor reserves the right to substitute any prize for a prize of equal or greater value. Income and other taxes (if any) are the responsibility of the Winners. Each Winner should allow thirty (30) days from acceptance for delivery of any prize. All prizes are non-transferable and not redeemable for cash. The failure to accept any prize within thirty (30) days after notification shall result in the forfeiture of any prize awarded hereunder.
Winners will be selected on or about November 2, 2018 from among all eligible entries received by 5pm EST October 31, 2018. Grand prize winner will be randomly selected.
Winner Notification and Acceptance
Winner shall be notified via a comment on their Contest Entry Post on or about November 2, 2018. Return of prize notification as undeliverable may result in disqualification and an alternate winner may be selected. Winners may waive their right to receive prizes. Prizes are non-assignable and nontransferable. No substitutions allowed, except that prizes and individual components of prize packages are subject to availability and Sponsor reserves the right to substitute prizes of equal or greater value.
By participating, entrants agree to be bound by these Official Rules and the decisions of the judges. Sponsor reserves the right to disqualify persons found tampering with or otherwise abusing any aspect of this Contest as solely determined by Sponsor. In the event the Contest is compromised by a virus, non-authorized human intervention, tampering or other causes beyond the reasonable control of Sponsor which corrupts or impairs the administration, security, fairness or proper operation of the Contest, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Contest. Should the Contest be terminated prior to the stated expiration date, Sponsor reserves the right to award prizes based on the entries received before the termination date.
All federal, state and local laws apply. Void where prohibited. Sponsor is not responsible for any expenses incurred by participants in connection with participating in the Contest or claiming or using any prize awarded in the Contest. By agreeing to enter the Contest, each participant is bound by these Rules and Regulations. Any decisions related to the Contest, the Rules and Regulations, the operation of the Contest, and the qualifications and eligibility of any participant are at the sole discretion of Sponsor and are final. Each participant agrees to release and hold Sponsor, its employees, officers, directors, shareholders, agents, representatives, and its subsidiaries, parent companies or other affiliated companies harmless from any and all damages, losses, claims, and liabilities arising out of his or her participation in the Contest or resulting from accepting or claiming any prize awarded hereunder. Sponsor reserves the right, in its sole discretion, to terminate, suspend, or otherwise cancel the Contest at any time for any reason.
Each Winner will be required to complete an Affidavit of Eligibility and Liability/Publicity Release which must be returned within ten (10) days of date of postmark (except where prohibited by law). Failure to sign and return the affidavit or release within ten (10) days, or to comply with any term or condition of these Official Rules, may result in a winner’s disqualification, the forfeiture of his or her interest in the prize, and the award of the prize to an alternate winner. Participation in the Contest constitutes permission (except where prohibited by law) to use each Winner’s name, likeness, biographical information, photographs, and any statements or remarks made about winning or participating in the Contest for advertising and promotional purposes (in any medium) without additional compensation. Participants acknowledge and agree that Sponsor may share any and all information collected through the Contest from time to time with their subsidiaries, parent companies, or other affiliated companies. Sponsor may verify that the Winners are qualified.

Sponsor is not responsible for any (i) lost, late, damaged, misdirected, or illegible entries or any miscommunications, (ii) unsuccessful attempts to notify the Winners, (iii) unavailable or failed networks, servers, telephones, or other connections, or any interrupted, misrouted, or scrambled transmissions, (iv) failure of the Website, computer equipment, or software, (v) congestion on the Internet, or (vi) other errors or problems of any kind whether mechanical, human, electronic, or otherwise. Any attempt to deliberately damage the Website or to undermine the legitimate operation of the Contest may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including, without limitation, criminal prosecution.

Rules and Winner List
To obtain a complete copy of the official Rules and Regulations or the names of the Winners send envelope to KIDZ BOP VIP Giveaway Contest at LEGOLAND Florida, One LEGOLAND Way, Winter Haven, FL 33884. Please specify whether you want a copy of the Rules and Regulations or the names of the Winners.

5 treats on the Brick or Treat Trail that don’t include candy

Pirates, witches, ghosts, and goblins all gather for candy on the Brick or Treat Trail! Kids can trick-or-treat for sweets along our famous and festive path but Airheads and M&M’s are not all that’s out there. The Brick or Treat Trail includes some treats that have nothing to do with candy! Here are 5 of them:


1. As you enter the trail, allow Willa the Witch to welcome you onto our kooky path (don’t worry, she’s a friendly witch!)

2. Get into the fall spirit with our LEGO Pumpkin patch – it’s the perfect fall photo-op!

3. You may even get to hear stand-up from our Scare Crows! Hopefully, their jokes won’t be too corn-y!

4. Just past our pumpkin patch, things get a little spookier in our LEGO Graveyard where your LEGO friends rest in LEGO pieces.

5. As you receive your goodies, you’ll get to meet and interact with exciting characters like a vampyre, a mad scientist, a ghost and more!


New Show! Weekends in October

At the newly opened City Stage presented by Wells Fargo, a fun musical show is performing during weekends in October for the whole family to sing and clap along! I had the pleasure of meeting the friendly werewolf, candy witch, smart scientist and bumblebee last week and can confirm that they are buzzing with excitement for the show to begin!

A Candy-Coated Curse features upbeat songs, energetic choreography through talented singers and dancers.  The audience will follow the story of some curious ‘Brick or Treaters’ as they stumble upon an old, rundown City Hall building, and choose to explore the haunted halls. They soon after realize they aren’t alone and need the magic and help from the audience to try to break the silly curse!

Experience this friendly, not frightening show during weekends in October to find out if the audience has what it takes to break the curse!

Kick-Off Fire Prevention Week at Firefighter Friday October 5th!

Join us as we help NFPA kick-off of Fire Prevention Week and celebrate real life heroes at Firefighter Friday on October 5th! Learn fire safety and have fun with our activities throughout the day!

This year’s theme: Look. Listen Learn. Be aware. Fire can happen anywhere.

“LOOK” for places fire could start. Take a good look around your home. Identify potential fire hazards and take care of them.

“LISTEN” for the sound of the smoke alarm. You could have only minutes to escape safely once the smoke alarm sounds. Go to your outside meeting place, which should be a safe distance from the home and where everyone should know to meet.

“LEARN” two ways out of every room and make sure all doors and windows leading outside open easily and are free of clutter.

So, what’s going on at LEGOLAND on October 5th?

Bring the heat at NFPA Fire Rescue Academy: Test your firefighter skills at Fire Rescue Academy! Families will be timed throughout the day and entered to win a LEGO® prize pack!

Assemble the Bricks: Brick by brick, help us build giant LEGO® City Firefighters out of thousands of LEGO Bricks!

Extinguish the fires: There are fires throughout MINILAND USA, and LEGO® City firefighters need your help locating the flames! Submit your answers for a chance to win a LEGO prize pack!

You’ll also have the chance to meet LEGO City Firefighter Max and other special heroes throughout the day! Event activities will be taking place from 11-4 in MINILAND USA and LEGO City!



Top 5 Things to do at Brick or Treat

Weekends in October + Halloween

My last blog post covered all things Brick or Treat for 2018! Here are my top 5 recommended must-do experiences during your Halloween visit! Warning, I like puns…

#1 Unique Trick-or-Treating

The Brick or Treat trail provides a unique trick-or-treating experience, where you will be greeted by Willa the friendly witch as you enter the journey. Kids visit several themed houses meeting Halloween characters passing out sweets such as a mad scientist at the LEGO Laboratory or a sneaky pirate in the captain’s boathouse. Along the way, snap a photo in a LEGO pumpkin patch or pay a visit to the graveyard with some puny ghosts from the past that are resting in LEGO pieces!

#2 Pirate-Themed Fireworks Show

There’s no better way to end your night, than with a bang! Stick around for the Tale of Pirate’s Cove fireworks spectacular as pirates battle the imperial navy to save Pirate’s Cove! For those of you who have not been to one of our fireworks shows, we pass out special viewing glasses that turn the fireworks light into LEGO bricks exploding in the sky. Fireworks start at 8pm and seating & glasses pick-up open at 7pm. Personal secret, bring home your fireworks glasses to look at other bright lights – it’s a nice LEGOLAND takeaway!

For guests who don’t want to wait around, there is a VIP Experience offered with premium fireworks seating!

#3 Rock & Roll with Frankenstein

Jump on stage with LEGO Frankenstein and his skeleton monster band! This character experience is new this year and it…rocks! Put the spotlight on you as you join the band for a brick-tastic family photo!

#4 Pumpkin Spiced Apple Fries

It’s that time of year again where the air fills with pumpkin spice and all your favorite treats turn into pumpkin sweets. To keep up with this trendy tradition, make sure you visit our LEGOLAND fan-favorite spot, Granny’s Apple Fries, to get your Pumpkin Spiced Apple Fries (and ask for caramel for an extra delicious fall twist)!

#5 Halloween Day

We have extended many Brick or Treat event activities on Halloween day so you can mix up your traditional neighborhood house-to-house visits this year! Here’s a list of what will be provided on the 31st.

  • Trick-or-treat on the Brick or Treat trail
  • Enjoy the new A Candy-Coated Curse or Jammin’ Jack-O’-Lanterns shows
  • Meet friends such as Lord Vampyre, Spider Lady, Mad Scientist, and Witch
  • Build a LEGO Spider to display on a web or take photos with larger than life Halloween LEGO models
  • Find LEGO Candy Corn in Miniland on a scavenger hunt
  • Seasonal shopping and dining

For full Brick or Treat details, download our event guide here: Event Guide 2018

The Treats of the Trail

Only one month until Brick or Treat kicks-off, which means one month until the best part about the Halloween season….CANDY! This year we’re treating you more than ever on our Brick or Treat Trail with treats from M&M’s to Airheads – and a lot more in between. We have an assortment of vegan and gluten-free options so every Brick or Treater can enjoy our goodies!

Gluten Free Treats:

  • Air Heads*
  • Honest Juice*
  • Charm Pops*
  • Starburst*
  • Jolly Ranchers*
  • Smarties*
  • M&M (plain)
  • Sixlets
  • Kind Bars

*These treats are gluten-free AND vegan!

Vegan Only Treats:

  • Twizzlers
  • GoGo Squeeze

Other Goodies:

  • Air Heads Xtremes
  • Sour Patch Kids
  • Snyder’s Lance Kettle Chips ( Barbeque and Sea Salt)
  • Tattoos from KIDZ Bop
  • Pencils from NFPA

So, get that sweet tooth ready and we’ll see you on the trail!

A huge thanks to our sponsors for helping us treat you: Airheads, GoGo Squeeze, Honest Kids, KIDZ Bop, Snyder’s Lance, NFPA, and Kind Bars!

What a Treat! Save on Annual Passes this Fall at Domino’s!

No tricks just treats this fall at LEGOLAND® Florida!

Not only because of Brick-or-Treat starting up on October 6th, but because we have an awesome deal on our Awesomer Annual Passes available exclusively at select Domino's locations throughout the state of Florida!

That’s right, for just $99.99* you can enjoy 12 months of unlimited access to LEGOLAND Florida Resort Park and Water Park (savings of up to $50 per pass!). But wait, it gets Awesomer! Our Awesomer Annual Pass also includes access to Madame Tussauds Orlando, SEA LIFE Orlando Aquarium and LEGOLAND Discovery Center Atlanta. So yes, you are getting unlimited access to 5 awesome attractions for 12 months!

Starting September 15, stop by a participating Domino’s location and purchase a 2 Liter Coca-Cola product with your order to get the details of how to purchase your Awesomer Pass!



Here’s the fine print:

  • Offer valid for purchase of new Awesomer Annual Passes only between 9/15/2018 and 11/4/2018.
  • Offer cannot be applied to previously purchased passes or pass discount offers or combined with any other promotional discounts.
  • Offer is not valid for Annual Pass upgrades or renewals.
  • Discount is valid for up to six (6) discounted annual passes per transaction.
  • Not for resale.
  • Prices are subject to change without notice.
  • Online only.

Calling all LEGOLAND Florida Resort Annual Passholders!

Our Annual Passholder Appreciation Day is almost here! If you’re joining us on September 22, 2018 below is everything you need to know!

Imagination Zone will be the Annual Passholder hub for the day – we’ll be there between 10am and 6pm, stop by and enjoy the following:

  • Complimentary soft beverages and light refreshments throughout the day, including So Fruitty bars*
  • Build and take home your own Halloween inspired LEGO Minilander in our self-build indoor trail
  • Awesomer and Awesomest Passholders can enjoy double discount (20%) on Food and Beverage throughout the park
  • All Passholders can get a free refill on souvenir popcorn bucket purchases
  • Awesomer and Awesomest Passholders can enjoy double discount (20%) on Retail
  • Save 35% on LEGO Brick Wall photo packages (includes a 6×8 print, digital copy and LEGO Brick Wall) available at any photo redemption location throughout the park
  • Strut with your favorite stars and dive into amazing discoveries with a special offer!
    Receive 1 FREE admission to Madame Tussauds Orlando and SEA LIFE Orlando Aquarium – treat yourself or treat a friend!**
  • Pick up a coupon to bring your friends to Brick or Treat, where they can save $40 off admission
  • For our Ambassador Passholders joining us and taking part in the Annual Ambassador Build, the LEGO Carousel build activity will be taking place in the LEGOLAND Hotel Conference Room, please arrive at the hotel lobby no more than 15 minutes before your selected building time.

    We can’t wait to see you!

    *Available while supplies last.
    ** Present voucher upon arrival to receive your special free admission offer. Offer valid one person per voucher. Expires 12/31/2018.
    All offers are subject to availability and subject to change without notice.
    Please note: Annual Passholder Bring a Friend promotion is not valid on 9/22/2018.

Model Citizens Make Everything Awesome

In honor of Labor Day, we interviewed some of our Model Citizens that work hard to make your time at LEGOLAND Florida Resort extra awesome!

Nancy - Admissions

How do you contribute to the awesome here at LEGOLAND Florida?

I'm the first one to see the guests and I'm able to build their excitement about the awesome time they are about to have in our park.

What's your favorite part of your job?

I love greeting and mingling with the kids. It makes me happy to see them so excited.

Lelis - Attractions

How do you contribute to the awesome here at LEGOLAND Florida?

I ensure the safety of our guests and make sure that our attractions are ready for them to enjoy.

What's your favorite part of your job?

Seeing guests enjoying their time with us and making sure they get the most out of their visit.

Jarius - Food & Beverage

How do you contribute to the awesome here at LEGOLAND Florida?

I bring a lot of energy. I always try to be outgoing and friendly and encourage my team to do the same.

What's your favorite part of your job?

I love getting to know our guests and when I'm able to serve them food and see them smile, it makes me happy.

Brittany - Entertainment

How do you contribute to the awesome here at LEGOLAND Florida?

I enjoy creating great experiences for our guests like personalized meet & greets with characters. I'm able to give them memories they can look back on forever.

What's your favorite part of your job?

I love going to events and offsite experiences like visiting hospitals with our LEGO characters. It's a great feeling to be able to give our guests unique experiences when they are unable to visit our park in person.

Yamelis - Retail

How does your job allow you to put a smile on the face of a child?

I like to make kids feel welcome and happy while they are shopping. I want to make sure our guests feel like they are at home here.

What's your favorite part of your job?

I love meeting and talking to our guests. When people tell me that I made their time here special, it's priceless to me.

Dylon - Water Park

How does your job allow you to put a smile on the face of a child?

It's awesome to see kids face their fears in the water park, like trying a water slide for the first time. I get to be a part of creating a memorable experience for them that they'll never forget.

What's your favorite part of your job?

I love interacting with kids while they are enjoying the water park and cooling off.

Has someone made your time with us extra awesome? Tell us in the comments below.