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Fang-tastic Finds at LEGO® Factory Experience During Brick Or Treat

Festive and not-so-frightening builds are now available in the LEGO® Factory Experience. Assemble, if you dare, a chilling ghostly figure or a hauntingly cute bat. Have no fret, wickedly awesome directions are available to guide builders brick by brick.

These fang-tastic builds are available now through when supplies… mysteriously disappear.

Number of Pieces: 21
Approximate Build Time: 2 minutes

Number of Pieces: 19
Approximate Build Time: 2 minutes

After you complete your boo-tiful brick creations, display your (Halloween) spirit and show them off during Brick or Treat and Brick Dash.

A Bag Full of Treats During Brick or Treat

Treats, treats and more treats!  If you're coming to Brick or Treat this October, you really don't want to miss out on all the goodies you can get on our Brick or Treat Trail.  You'll walk through the fog and Halloween lights to trick or treat at our themed-houses and get treats to fill your bag.  Complimentary bags are handed out at the start of the trail and Annual Passholders will receive a special keepsake bag.  Of course, you're also free to bring your own trick-or-treat bucket and encouraged to wear your Halloween costumes to make the event even more festive.

A big thanks goes out to all of our Brick or Treat goody sponsors!  Make sure you find the goodies from Airheads, Snyder's, YumEarth, GoGo Squeeze and NFPA.  But, that's not all the yummy treats you'll find.  If you want to see what else we have for you, I guess you'll have to come discover for yourself on the Brick or Treat Trail only during Brick or Treat at LEGOLAND Florida.

Brick Dash Packet Pickup & Details

The countdown is on, runners! Brick Dash is almost here so that means you have a few things to do in order to prepare. Below, find out where and when to pick up your packet, and helpful information regarding race day. We’ll see you at the finish line.

Packet Pickup
Thursday, October 10th (5-7pm):
1523 Town Center Drive,
Lakeland, FL 33803

Friday, October 11th (4-8pm):
LEGOLAND® Beach Retreat
Winter Haven, FL 33884

Saturday, October 12th (5:30-7am):
Winter Haven, FL 33884

What’s Included
The registration cost includes a runner’s shirt, LEGO® brick participation medal, runner’s bib, drawstring bag, free standard parking and exclusive photo opportunities along the race course.

Virtual Run
If you know someone who wants to participate and could not be at the event, they can still join in the ghoulish fun by registering for the Virtual Run! Participants receive a runner’s shirt, drawstring bag and participation medal (shipped after 10/12).

Standard parking is included in your race registration. Drivers should follow the marked route and will be guided to the parking area.

Spectator observation will only be available in the designated parking lot area.

What to Bring
Runners should wear, in addition to their bib, comfortable clothing and running shoes. Other helpful items may include:

  • Bottled Water
  • Healthy Snack (if needed)
  • Smart watch/phone to track your run through the park

Pre/Post Run
Runners can show off sweet dance moves while the DJ pumps out the coolest jams before the runs begin. There will also be tents set up with exciting giveaways and information including from the race’s presenting sponsor Publix.

Event Start Time
5K Race: 7am (weather permitting)
Kids’ Fun Run: 8am (weather permitting)

Race Starting Locations
5K Race: Begins and finishes in the parking lot area of LEGOLAND® Florida Resort.
Kids’ Fun Run: Begins at the LEGOLAND® Florida Resort arch and finishes in the parking lot.

Participants are welcome to run, jog or walk the 5K.

Strollers are permitted in the 5K race and children under 3 do not require race registration. Please note, only registered racers will receive shirts and medals.

Sports Wheelchairs
Sports wheelchairs are permitted to participate and will have their own corral in the 5K race.

Following the race (around 8:30am), the award ceremony will take place to recognize the best times by age group in 1st, 2nd, and 3rd place. This does not include virtual run participants.

Stay with us, just steps away from the start of the race, at one of the LEGOLAND® Florida Resort accommodations. Book your room now.

Park Admission
Park admission is not included as part of Brick Dash. Guests are welcome to stay and enjoy a hauntingly awesome day filled with exciting shows, daring coasters and lots of sweets at Brick or Treat by purchasing tickets here or at the ticket window.

Share Your Run
Show us your creepy, frightening and spook-tacular shots by using #BrickDash on social media.

Thank You
Thank you to all of our participants and Brick Dash sponsors!

Publix, Coca-Cola, Max 98.3, The Ledger Media Group, So Fruitty, The Lakeland Magic, United Rentals, and Visit Central Florida

Get a BOGO Ticket Offer at Participating Denny’s Restaurants!

Don’t want to walk the Brick or Treat Trail alone? Then we’ve got an offer for you!

Bring a friend free when you take advantage of our BOGO ticket offer at participating Central Florida Denny’s restaurants! Through October 31st, you can head into Denny’s to get a coupon with this ghoulishly good offer and bring a friend with you to experience the coolest Halloween event around, Brick or Treat!

Brick or Treat takes place on Saturdays and Sundays in October and includes lots of spooky, kooky activities to help you celebrate the frightfully fun season. Trick or treat in style on the Brick or Treat Trail, watch our family-friendly live-action shows, meet our LEGO Halloween costume characters, build creepy-crawly LEGO spiders and more!  And the best part is that you can share this all with a friend or family member by bringing them for free with this exclusive deal from Denny’s!

Terms and Conditions

Offer may be redeemed at the LEGOLAND Florida ticket window (must have physical copy of coupon) or online using the specific URL found on the coupons at participating Denny’s locations. Valid for one free One-Day Child Water Park Combo ticket with purchase of one full-price One-Day Adult Water Park Combo ticket.  On Water Park closed dates, offer is valid for Park Only tickets.  LEGOLAND Water Park is a seasonal attraction; Please see operating days and hours online.  LEGOLAND Water Park admission must occur on the same day as LEGOLAND park admission.  Blackout dates may apply.  Up to three (3) complimentary tickets per transaction.  Offer cannot be applied to tickets bought by phone, pre-purchased tickets or combined with any other discounts or offers.  No photocopies, facsimiles, digital copies or mobile phone images will be accepted.  Restrictions may apply. 


Race Map for Brick Dash 5k!

Brick Dash racers – It’s almost time for the most awesome race of the year! Run or walk through the ultimate LEGO theme park in your spooky, kooky race costumes while meeting your favorite characters along the way! Here’s a look at the race path for the October 12th event!

Haven’t registered for Brick Dash presented by Publix yet? It’s not too late to sign up for this fun run! Proceeds from this race benefit our charity that’s built for kids, Merlin’s Magic Wand! Register here.

Treats from our Sponsors during Brick Dash at LEGOLAND Florida!

Ready, set, race!

There's still time to register for this year's Brick Dash 5K presented by Publix!  This year, the annual event will be held on Saturday, October 12th and has a new Halloween twist.  Participants are encouraged to dress up in a fun costume (no masks please) as they make their way through the park which is all themed in frighteningly fun decorations.  Plus, runners and walkers will have the chance to stop and meet all of our Halloween costume characters.

Register now for only $40 by clicking here.  Even if you can't be here in person, you can still register as a virtual runner and receive your t-shirt and medal via mail.

All participants will receive a Brick Dash t-shirt, LEGO built medal and a goody bag to fill with treats (no tricks here) from our Brick Dash sponsors:  fruit and muffins from Publix, Dasani water and Powerade from Coca-Cola, frozen fruit bars from So Fruitty, a free ticket to the Lakeland Magic's home opener, and more from Max 98.3 and The Ledger Media Group.

All race proceeds will go to support Merlin's Magic Wand.

Thank you to all our Brick Dash sponsors!

Publix, Coca-Cola, Max 98.3, The Ledger Media Group, So Fruitty, The Lakeland Magic, United Rentals, and Visit Central Florida


Brick Fans Give Back!

We want to say a HUGE thank you to everyone who supported our Hurricane Dorian relief efforts last weekend. Because of your support, we were able to raise $126,760 and collect 4,500 pounds of donated items that will go directly to those in The Bahamas who were impacted by Hurricane Dorian.

Many of you voiced that you wanted to participate and weren’t able to visit during this promotion, so we wanted to share the details of other charities we work with and how you can visit LEGOLAND Florida Resort and make a difference in the lives of others.

We’ve partnered with five charities and are offering discounted tickets, starting at just $47 each ($47 for theme park only, $72 for theme park + water park), through the end of September!  When you purchase tickets through the link on their website, $10 from each ticket sold will go back to the charity to support their mission. Tickets must be purchased online in advance and you must visit the theme park by September 30, 2019.

Every child has potential – and Children’s Home Society of Florida is building a world where children realize their full potential. They lead the charge to implement new initiatives that dramatically transform lives for children and families throughout Florida. To find out more and purchase tickets, click here.

The Down Syndrome Association of Central Florida (DSACF) is committed to offering hope, acceptance, and empowerment to all individuals with Down syndrome and their families. Through ongoing programs, events, and resources for both members and non-members alike, they’re building a loving Central Florida community of awareness through advocacy and education. To find out more and purchase tickets, click here.

Nathaniel’s Hope celebrates and serves kids with all types of special needs, their VIPS as well as educates and equips the community with programs to assist VIP families. All of their programs are provided to VIPS for FREE, including the internationally growing birthday club and parents day out/respite program – Buddy Break.  To find out more and purchase tickets, click here.

The Ronald McDonald House ® of Central Florida provides a home away from home that offers comfort and care to families with children receiving treatment at local hospitals and medical facilities in Orlando. There are three Ronald McDonald Houses in Orlando — one on the campus of Arnold Palmer Medical Center, one on the campus of AdventHealth for Children and one on the campus of Nemours Children’s Hospital. Since opening in December 1996, their three Houses have served over 30,000 families. To find out more and purchase tickets, click here.

Sunshine Foundation‘s sole purpose is to answer the dreams of chronically ill, physically challenged and abused children ages three to eighteen, whose families cannot fulfill their requests due to the financial strain that the child’s illness may cause. They serve the children with life-long, chronic conditions from income-limited families that are turned away from other wish granting organizations that require a life-threatening or terminal diagnosis. To find out more and purchase tickets, click here.

If you’re looking for a great way to run for a cause, our Brick Dash 5K takes place on October 12, 2019. This race supports Merlin’s Magic Wand, our parent company’s, (Merlin Entertainments), global charity that brings joy into the lives of children facing challenges of serious illness, disability or adversity. We believe that every child deserves to laugh and enjoy memorable experiences and we are honored to donate the proceeds from this race to a charity that’s built for kids!

Register in the 5K, Virtual Run or Kids’ Fun Run here.

Passholder Perks this Fall!

Pumpkin spice is starting to fill the air, which can only mean one thing Passholders, Halloween is almost here! This month’s Passholder Perks blog has a bunch of seasonal treats for you to enjoy and some sneak peeks for what’s to come at the ultimate LEGO® Halloween party – Brick or Treat!

Our friends at are giving you, our amazing Passholders 20% off ALL orders so you can purchase an awesome costume ready for Brick or Treat. This discount is available from September 1 through October 31. Click here to check it out.

Discount applied at checkout. Not valid with other offers or promotions. Only one valid promotion per order. Other restrictions may apply.  Discounts or other special offers cannot be applied to past orders or future orders placed after the expiration date.

Speaking of Brick or Treat, kids who come dressed as a pirate during the first weekend of Brick or Treat (October 5 and 6) will receive a FREE ticket to visit the theme park before the end of the year. A great opportunity to get into pirate mode ahead of our new Pirate Island Hotel opening in Spring 2020!

We also have several exclusive Passholder Perks available during Brick or Treat…

  1. Pick up your exclusive mini tote bag – perfect for the candy haul from the Brick or Treat Trail.
  2. Expand your pop badge collection from The LEGO® Movie™ Days with a new “Rest in LEGO Pieces” pop badge
  3. Enjoy reserved seating at The Groovin’ Graveyard and A Candy-Coated Curse shows (at select times, limited seating available on a first come first served basis)
  4. Reserve preferred Passholder exclusive seating at The Tale of Pirates’ Cove Fireworks (reservations only available on the day and can be made at the ticket window upon entry to the Theme Park. Spaces are limited).

More details relating to these exclusive perks will be revealed in October's blog so stay tuned!

If you've not yet picked up your exclusive Passholder magnet stop by The LEGO Factory Store or your The LEGO® Movie™ World Grand Opening commemorative brick stop by The Awesome Shop on your next visit.

This year we’re also putting a spooky twist on our annual 5K Brick Dash race presented by Publix – join us on Saturday October 12 (a Brick or Treat day!) for this charity fun run, race in costumes, get a cool Frankenstein medal and Halloween themed race shirt and then spend an awesome day in the park enjoying all that Brick or Treat has to offer this year.

You can register to race by clicking here.

Can’t make it but want to participate? Sign up for the Virtual Run! Your medal and shirt will be mailed to you after the event.

All race proceeds will be donated to Merlin’s Magic Wand, our parent company’s global charity which puts the magic back into the childhoods of seriously ill, disabled and disadvantaged children.

Looking for a deal on an overnight stay? Right now you can double your discount!

Saving 20% on rooms AND 20% on dining* at the LEGOLAND Hotel and Beach Retreat!

Book now through September 30 for stays between now and November 21, 2019!

Get room rates from  $75**!

Click here to book.

*Valid only at LEGOLAND Hotel and LEGOLAND Beach Retreat restaurants only during stay dates. Discount applies to all pass types (Teacher, Brick, Awesome, Awesomer, Awesomest and LEGOLAND Gold passes). Discount does not include alcoholic beverages.

** Select Mondays and Thursdays in September 2019.

Awesomer, Awesomest, LEGOLAND Gold and Teacher Passholders – don’t miss Underwater Superheroes – Find Your Superpower! At SEA LIFE Orlando Aquarium. Test yourself against some of the most powerful sea creatures and discover YOUR superpower at SEA LIFE Orlando Aquarium. You’ll learn about the powers of 5 amazing underwater creatures and put your strength and intelligence to the test! Go face-to-fin against speedy sharks, test your strength against sea stars and more! Now through September 30!

Learn more here.

Not an Annual Passholder and want to be one? Be a part of all this awesome and more, click here.


For the entire month of September, real-life heroes dedicated to keeping our communities safe will receive FREE, single-day theme park admission at LEGOLAND® Florida Resort. In addition, to show appreciation for the families of first responders, eligible personnel can purchase general admission tickets for 50 percent off.

This promotion is open to active and retired law enforcement, fire-and-rescue and EMT/EMS personnel working in the United States. Eligible positions include:

  • Firefighters
  • Emergency medical services employees (EMT/EMS)
  • Municipal and county police and sheriff’s officers
  • Highway patrol officers
  • Corrections officers
  • State and federal law enforcement officers
  • Fish and wildlife field officers
  • U.S. Forest Service rangers
  • National Park Service officers
  • Homeland Security and TSA agents
  • Environmental protection officers

Guests may upgrade to include the LEGOLAND Water Park for just $25 per person.

To receive complimentary and discounted tickets, eligible personnel must visit the LEGOLAND Florida Resort ticket windows on the day of their visit and present their employee ID or professional organization membership card. This offer is not available online, by telephone or through ticket resellers, and is valid through Sunday, Sept. 30, 2019. All weapons and firearms are not allowed on LEGOLAND property.

Cruise beautiful Lake Eloise when you stay at LEGOLAND Florida Resort!

LEGOLAND Hotel and LEGOLAND Beach Retreat have so much to offer from LEGO® building opportunities, one-of-a-kind theming, entertainment, dining and more! Aside from all of this fun, did you know that you can experience beautiful Lake Eloise with a boat ride?!

Guests take off from the boardwalk behind LEGOLAND Hotel and enjoy a relaxing cruise through unique Florida landscape. Look out for wildlife on your ride including a variety of birds, turtles and otters!

  • Boat rides take off every thirty minutes from 8 a.m.- 11 a.m. and 3:30 p.m.- 6:30 p.m.
  • To book your boat ride, call our boat captain at 863-877-0907